In a world that’s developing a true penchant for the small and the artisan, it can be tough for a world leader to compete. After all, creating cognac by volume calls for a very different production method to that of the craft creator. However, Hennessy has certainly risen to the challenge with its Master Blender’s series. his collaboration with John Maeda and his artistic partners has seen the legendary VSOP penetrate industries. John worked closely with musician Kaki King and illustrator Giorgia Lupi and the trio was involved in every stage of the creative project. Together they traveled to Cognac to distill their very personal assemblage from eaux-de-vie with music, design and art. A branch of the Hennessy family moved from France to England in the early 1900s. It established itself in the Army and in English politics, eventually earning the title of Baron Windlesham. Although family ties are alive, the English branch is no longer involved in the cognac business. Hennessy holds the largest collection of cognac eaux-de-vie in the world, with more than 470,000 casks in its cellars. [3] Through a process of blending and maturation of varying lengths, it makes several distinct gradings of cognac. As well as its V.S and V.S.O.P. gradings, which make up the majority of its sales, Hennessy is known for expensive specialist cognacs, some of which are still blended by the Fillioux family. [5]

Cognac makers ramp up U.S. efforts as China sips less". Reuters. 2015-11-22 . Retrieved 2023-08-11. The copper color used for the grapes reminds us of the pot stills, a deep hue that evokes centuries of distillation and adds elegance and style to this carafe. Yann and Renaud took to the floor to make a speech, and present the beauty that is the Hennessy 8 decanter. Following this, there were some photo opportunities, including the chance for Sophie to get a shot with Cellar Masters old and new, along with the decanter. While Hennessy has long been a supporter of all things art, this was their first foray into the world of virtual animation.Ramirez, Elva. "Pass The Courvoisier: Cognac Notches Best Year Yet In 2018". Forbes . Retrieved 2022-03-23. From Hennessy’s archives, Carnovsky selected patterns and images that strike deep into the heart of this historic house: sun, water, grapes, the house’s coat of arms, the compass. They then created a virtual animation image that told the story of Hennessy VSOP Privilege Cognac in layers - and rendered it in ‘RGB’.

This initial bottle was designed by New York graffiti artist, KAWS and features many of his signature graphics, design and treatments. Born Brian Donnelly, KAWS is now one of the world’s premier graffiti artists whose works sell for hundreds of thousands of dollars. The Hennessy Ryan McGinness collaboration is a spectacular bottle, with color throughout the spectrum literally exploding off the bottle. A fitting tribute to the cognac house’s 250th anniversary. The word ‘Hennessy’ and ‘Cognac’ appear in an incredible amount of hip hop and rap songs - over 1000 - to be precise. Stars such as Nas, Dr. Dre, 50 Cent, and Notorious BIG have been known to sing (or rapping) their praises for the prestigious spirit. Louisiana-born Scott Campbell is known throughout the world as being one of the most talented hands in the world of tattooing. After abandoning a career as a biochemist at the University of Texas, he fled to San Francisco and began tattooing. For this limited edition bottle, Fairey incorporated his own design with those that are significant to the history of the house of Hennessy.LVMH opens new cognac bottling plant to cope with US demand". South China Morning Post. 2017-10-19 . Retrieved 2022-03-23. Marc Newson said of the design: “For me, the straight lines really highlight the strength of the iconic shape of the Hennessy X.O decanter. When they catch the light, they magnify the blend – its color and sensorial qualities.” a b "Cognac magnate responsible for transforming family business". The Irish Times . Retrieved 2022-03-23. a b c Holman, words: Bianca (2016-09-13). "Hennessy's Popularity Is Not Due To Hip Hop. The Story Is Much Deeper Than That". VinePair . Retrieved 2022-03-23.