Fisher-Price Imaginext The Lion's Kingdom Castle medieval-themed playset with figures for preschool kids ages 3 to 8 years, HCG45

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Fisher-Price also designs and sells infant care products and has begun developing electronic toys [15] for preschoolers. Madore T., James (1994-02-15). "FISHER-PRICE ADDS 70 NEW ITEMS INCLUDING ELECTRONIC LEARNING TOYS". Buffalo News . Retrieved 2022-04-21.

Hernandez, Joe (2023-01-23). "Fisher-Price reminds customers of sleeper recall after more reported infant deaths". NPR. Fisher-Price has created approximately 5,000 different toys since the early 1930s. [4] One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features. [14]

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During the 1960s, the Play Family (later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. [11] The 'Family House' was one of the more popular Little People playsets. [11] Herman Fisher retired at the age of 71 in 1969 and The Quaker Oats Company bought Fisher-Price the same year. [12] a b Helmore, Edward (2020-06-13). "Ninety and still into toys: how Fisher-Price pulled a town out of depression". The Guardian . Retrieved 2022-04-21. Hains, Rebecca C.; Jennings, Nancy A. (2021-03-30). The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture. Springer Nature. ISBN 978-3-030-62881-9.

In 2004, Royal Caribbean Cruise lines launched Fisher-Price Cabanas, play laboratories for children on each of their cruise ships. [4] Products [ edit ] Grant, Tina; Derdak, Thomas (1995). International Directory of Company Histories. St. James Press. ISBN 978-1-55862-327-9. In 1991, Fisher-Price regained its independence from The Quaker Oats Company and became a publicly traded company. [13] Two years later, in November 1993, Mattel bought Fisher-Price. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its preschool products under the Fisher-Price name. a b Frankel, Todd (30 May 2019). "Fisher-Price invented a popular baby sleeper without medical safety tests and kept selling it, even as babies died". The Washington Post. No.30 May 2019 . Retrieved 24 November 2019. Clifford the Big Red Dog (Powertouch, Computer Cool School, Easy Link, Pixter and View Master only) (2002–2009)Fisher Price Music Box Ferris Wheel #969. | Collectors Weekly". www.collectorsweekly.com . Retrieved 2021-06-02. Starting in the 1980s, seven games which carried the Fisher-Price name were developed by GameTek for the PC and the Commodore 64. In 1990, three of these titles were ported to the Nintendo Entertainment System: a b "Love Blanche, Sophia, Rose, and Dorothy? Get Ready For a Golden Girls Convention in Illinois". Q985 . Retrieved 2021-12-09.