ICP chair Nicola Williams said: “It is wholly irresponsible to present an alcoholic drink as prescription medication and suggest that consumption of it can cure mental and physical ailments. In a unique partnership with Friary Drinks, one of the UK's leading Artisanal Spirit Producers, we are thrilled to be offer these personalised bottles of Friary Drinks' hand crafted, flavoured Gins. ABV 18% Vol in 200ml, 500ml and 700ml bottles. NO – templates will not work in an App. Edit using the full Adobe Reader program on your laptop or computer only The front of the bottle also featured the statement, ‘Possible side effects: may include extreme relaxation, giddiness and happiness’. This implies a link between consumption and curing physical and mental ailments, the ICP found. This product contains alcohol. By purchasing this product, you confirm that you are 18 years of age or over. Product code

Raspberry Gin Liqueur, Golden Sparkly Spiced Gin Liqueur, Sloe Gin Liqueur and Rhubarb and Ginger Gin Liqueur Drinks regulatory body the Portman Group has upheld a complaint made against a gin brand, the bottle of which resembles a medicine bottle.

Engraved Gin Glasses for All Gin Lovers

For Gin lovers, why not add one of our greetings cards, as seen in the last photo. Each card comes with a Feel Good playlist of over 5 hours of the best feel-good songs, accessible through the spotify code printed on the card. Choose from four different Gin designs. Furthermore, the Panel stated it was irresponsible to imply that an alcoholic drink was something to be prescribed or suggest that it could make an individual feel ‘better’.

Ideal to have neat on ice or to combine with mixers such as champagne, prosecco, tonic or lemonade. Further recipe ideas are below.Each medicine style bottle is made of toughened glass and comes with a wrapped cork for extra protection during transit. The bottles are a lovely keepsake and are reusable when the delicious contents have all gone! The Panel noted that the bottle was designed to look like prescription medicine, in that the shape of the bottle, the name ‘Prescription Gin’ and the green cross displayed on the front of the bottle was an exact replica of a pharmacy cross in the UK.

Raspberry Gin Details: Our Raspberry Liqueur is soaked in alcohol for several weeks to increase the depth of flavour, colour and to intensify the aroma of the fruit. Our Spiced Gin liqueur is warming and aromatic, with sweet orange notes and lingering spice from cinnamon, ginger and nutmeg. Infused with a dry Gin that has been crafted using top quality botanicals. Why not try..... A festive twist on a gin and tonic. Add 50ml of our Spiced Gin to a glass and top up with 150ml of premium tonic water. Garnish with a twist of orange peel.

Become a Stockist

Despite the complaint being upheld on two counts, the Panel refused to condemn it on other alleged breaches of the Code, noting that: “The bottle referenced gin six times and the label clearly stated the alcoholic strength of the product. There was no evidence the product had an association with dangerous behaviour or a particular appeal to under-18s as the sparkles in the product were not the dominant feature, nor did the product have childish imagery, sweet flavours, contrast colours or a childish font.”

Additionally, the product implied a link between consumption and curing physical and mental ailments. On the front of the bottle it stated, “Possible side effects: May include extreme relaxation, giddiness and happiness.” There are four different categories of Gin styles and it all comes down to how they are produced. The styles are London Dry Gin, Distilled Gin, Genever and Sloe Gin (well technically Sloe Gin is a Liqueur). Our range covers products within all these categories.Rhubarb & Ginger Details: Our rhubarb and ginger roots have a wonderfully warm and spicy taste that is bursting with flavour. In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue-in-cheek marketing so that it does not breach the Code.” Personalised gifting company Mixpixie has agreed to discontinue its Prescription Gin after a complaint was upheld over its medicine-inspired bottle design. The label for Prescription Gin featured a green pharmacy cross In summary of the above, the Panel concluded that the product breached Code rules 3.2(f) and 3.2(j). The Panel also concluded that the product did not breach Code rules 3.1, 3.2(b), 3.2(h) or any other part of the Code. Action by company: