Goodley, Alvin (2021-09-27). "8 of the Rarest and Most Expensive Squishmallows Ever Sold". Rarest.org . Retrieved 2021-11-01. Loveable, comforting and colourful, kids and collectors alike will adore the joyful world of Squishmallows toys. Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys. In 2017, his vision came to life. Since then, Squishmallows plush toys have become a global phenomenon and include more than 1,000 characters with their own unique names and storylines. Super soft and marshmallow-like (hence the name), the brand has branched out into mini Squishmallow toys, playsets and larger, extremely huggable friends that are sure to become cosy bedtime companions. In the short time since its launch, the toy line has garnered praise from both fans and industry, winning various accolades including national parenting awards and toy-of-the-year prizes. Squishmallows’ Baby line has won a 2018 National Parenting Product Award and the Baby line was highly regarded by NAPPA Director Elena Epstein. [25] Event-exclusive Squishmallows are Squishmallows that are only awarded as prizes in the events such as Select Series: Lamont Sweepstakes [19] or Trading Card Sweepstakes. [20] Event-exclusive Squishmallows are generally considered rare and the odds of winning can be as low as approximately 1 in 10,000 such as the prize for Squishmallows Trading Card Sweepstakes: JSK Business Cat. [21] Charity work [ edit ]

Squishmallows Named 2020 Best Toy of the Year by Learning Express". aNb Media, Inc. 2020-10-09 . Retrieved 2021-10-29. Lyons, Eric. "The 10 Rarest and Most Expensive Squishmallows Ever Sold". TheMostExpensive.org . Retrieved 2022-07-01. Squishmallows Named 2020 Best Toy of the Year by Learning Express". Gifts & Decorative Accessories. 2020-10-07 . Retrieved 2021-10-29. Sheehan, Gavin (2022-11-10). "Squishmallows Receives Its Own Monopoly Game". Bleeding Cool News And Rumors . Retrieved 2022-12-23. Terri Peters. "What are Squishmallows? What parents should know about the hot toys". TODAY.com . Retrieved 2021-10-27.

Every year, Learning Express selects a toy that performs the best in their 100 stores through a variety of categories including creativity, games, crafts, etc. [26] The 2020 Best Toy of the Year recognized by Learning Express Toys, a specialty retailer company, was Squishmallows. [27] Squishmallows™ Plush Line Wins 2017 NAPPA Award". Gifts & Decorative Accessories . Retrieved 2023-01-08.

Toy Foundation Announces 2022 Toy of The Year Award Winners". finance.yahoo.com . Retrieved 2022-05-21. Squishmallows has won the 2017 National Parenting Product Awards through competitive selection. [23] The NAPPA showcases the best products that help parents connect with their families. To qualify, products are tested by a panel of both expert judges and family testers. [24]The company has also linked with Monopoly and created a monopoly board involving purchasing Squishmallows instead of properties. [9] The game also includes a special version of Cam the Cat which can only be found in this game. [10] Product [ edit ] Materials [ edit ] Kellytoy Introduces the 500th Member of the Squishmallows Squad [UPDATED] • The Toy Book". The Toy Book. 2020-09-01 . Retrieved 2021-11-01. Lorenz, Taylor (2021-03-16). "Squishmallows Are Taking Over". The New York Times. ISSN 0362-4331 . Retrieved 2021-10-27.

Lucas, Jessica. "Squishmallows are adorable, but their online fandom has a dark side". Input . Retrieved 2022-05-03. Squishmallows won the February 2022 Toy of the Year Award and the People's Choice Award during the Toy of the Year Awards ceremony. Toy of the Year (TOTY) Awards, known as the "Oscars" of the toy industry, the TOTY Awards are presented annually to the top toys, games, and properties of the year. [28] The TOTY Award winner was determined by an expert panel based on TOTY votes, holiday sales, and media buzz out of all the finalists. The People's Choice award winners were selected by online consumer votes. [29]Kelly Toys Holdings has a charitable donation program called Kelly Toys Care where Kelly Toys Holding’s employees would volunteer to host charitable events and donate toys to anyone that needs comfort. According to Kelly Toys Care, they value “Education, Inclusion, and Mental Health and Wellness.” [22] They also want to support any charitable organizations around the world with the same mission and spread awareness regarding mental health.